I rarelely use the Apple News App, but that is mainly because the notifications are automatic and unobtrusive so I don't feel the need to turn them off. I don't really use any News Apps because I'm not interested in current affairs or politics, and I can get information from friends as they use News Apps.
A Press Agency is an organisation that gathers news reports and sells them to subscribing news distributions such as;
Newspapers
Magazines
Radio broadcasters
Television broadcasters
Ideology - set of opinions, beliefs or vaules system of a particular group
Dominant ideologies are those held or accepted by the majority of people and these are very iftebn reinforced by those in power, including the news media
Mode-of-address - it's how a media product engages and speaks to its target audience, the formal and informal mode of address are present in many texts
Modes of address:
Teacher to pupil (instructional, used to educate audience)
Pupil to pupil (subject speaks to equals, informal manner, gossip magazines use this)
Parent to child (commanding and direct mode of address, literary device that shows a power structure)
Ok! Magazine:
Peer to peer
Uses lots of images and videos to explain topics
Short sentences and paragraphs, which gives a more verbal appearance - like a conversation between the reader and magazine
Informal langauge such as 'faced the boot', instead of formal language 'evicted'
BBC Website
Teacher to pupil
Also uses videos and images, but they are longer and more informative, and the captions are also informative
Proper terminology with no opinions - No reason was given for Mr Ragsdale's sacking. He has been replaced by Thomas Homan, the executive associate director of enforcement and removal. No opinions stated, just facts
Linguistic Conventions
Words and phrases used as part of a style or genre of journalism.
Colloquial terms:
Used in ordinary, familiar conversation, not formal
Why mode-of-address important in journalism?
Different target audiences respond differently to different modes of address, especially if the subject being discussed is serious or not (politics etc), so it is important to target an audience with a specific mode of address. For example, peer to peer is useful for targetting a C2DE demographic, as they are most likely to read celebrity gossip stories which this mode of address is effective in.
No comments:
Post a Comment