I have ensured that my article follows the IPSO (an organisation who modertaes press standards in the UK) Editor's Code by thoroughly researching the exercise tips and informtation I included to ensure that it's as accurate as possible. I did not use hyperbole or misleading information to encourage people to take up a specific regime or way of life, instead explaining the merits of said tips to connote the importance of the information without misinforming or exaggerating. To this end, I made sure that the information was advice - conjecture, and not fact, by suggesting instead of telling via the peer to peer mode of address.
In addition, I'm also adhering to the IPSO Editor's Code by writing about a subject that is in the 'Public Interest' - the health and wellbeing of the public. But I also considered the guideline to take into account the proliferation of fitness and dieting articles and sources that are popular at the point in time. To do this, I recommended general guidance and advice gathered from a variety professionals and experts, rather than my own knowledge, to ensure that the information, while not exclusive to the article, is shown and collected uniquely to not saturate the subject any further.
The information I gathered is all from publically accessable sources, so I did not use subterfuge or other nefarious means to gather such information to be used. This complies with IPSO as any information used was allowed to be used.
As my article is designed to appear online, I'll take into account W3C's regualtions as well. To make my article accessible and easy to use, the links provided for social media profiles and websites of experts are explained and go straight to the desired, safe, location.
Regulations by Gultan and Ruge were also considered - for example, 'Unambiguity' was considered, as the target audience is not informed about specific info or jargon none was included, instead, theories and ideas were simplified to make it accessible.
Wednesday, 17 May 2017
LO4: Mode of Address and Structure
I used a peer to peer mode of address in my article. This is because the target audience of the article, young men and women, are more likely to respond to this style as it appears less intimidating, which exercise often is, making the author and info appear more approachable and so they are more likely to listen to the advice. I did this through the use of colloquial terms and phrases, such as 'Too many cooks spoil the broth', making the article appear less serious and more entertaining.
There was no jargon used in my article even though it would be appropriate in a technical piece, as this would limit the audience to those already informed about fitness. And as my article is meant to appeal to the uninformed, this wouldn't be effective in engaging the audience. Using phraseology such as 'So splurge' instead of a more formal term encourages the theme of conversation, and as it's a colloquial phrase it relates to a younger audience.
Building on this, the general tone of the article was intended and designed to be informal, as this is the mode most appropriate to getting the audience to follow the tips - appearing more like advice or prompting from a friend instead of an expert, it meant the audience could relate to the author and the content of the article, as I used common tropes for this purpose, again making them more likely to listen.
I made sure to include all WWWWWH in my article to make sure it was informative as possible.
My article is for a target audience that's young, both genders and in the ABC1 demographics as they are most likely to be reading such an article, and are also most likely to be able to afford and have access to the facilities and equipment listed in the article.
The content is built around the concept of showing a variety of easily accessible, simple tips for a healthy lifestyle, using expert opinion from a variety of sources to make sure its as reliable as possible while still suiting the purpose.
As the article targets mainly people with no to little experience exercising, the article is written encouraging that they'll start using the tips as soon as possible, and this is also true because the tips are universal, not restricted to constraints such as region or time of year that could limit exercising or diet. However, I also included brief tips for progression after the basic stage, so theres also an element of longevity to the article, as well as applying to those already in a more advances stage looking to progress, so they would follow the advice straight away.
As stated earlier, the tips are intended for everyone in the target demographics regardless of location. This can be seen when I state 'remote village in the Yorkshire Dales to the centre of London' in reference to exercising potential, specifically stating that yo can follow these tips anywhere. In addition, I ensured that the experts linked and my tips showed methods that could be performed at home, so anyone anywhere can do them.
Although the purpose or 'why' of an article detailing fitness and diet tips is inherent in its title, I also ensured that more clear examples were made, for example in the listing of social media stars, showing that you can progress to a stage similar to them by following these tips. In addition, mentioning progression, 'once you feel' and 'once you start to enjoy it, kick it up a notch' also connotes that using the article you will get to a point where you will relate to these point, showing purpose.
How the audience is to achieve the goals set in the article are evident, they're to follow the tips outlined and detailed in the article, which is explained in detail as to how and why they should be followed to achieve a goal.
There was no jargon used in my article even though it would be appropriate in a technical piece, as this would limit the audience to those already informed about fitness. And as my article is meant to appeal to the uninformed, this wouldn't be effective in engaging the audience. Using phraseology such as 'So splurge' instead of a more formal term encourages the theme of conversation, and as it's a colloquial phrase it relates to a younger audience.
Building on this, the general tone of the article was intended and designed to be informal, as this is the mode most appropriate to getting the audience to follow the tips - appearing more like advice or prompting from a friend instead of an expert, it meant the audience could relate to the author and the content of the article, as I used common tropes for this purpose, again making them more likely to listen.
I made sure to include all WWWWWH in my article to make sure it was informative as possible.
My article is for a target audience that's young, both genders and in the ABC1 demographics as they are most likely to be reading such an article, and are also most likely to be able to afford and have access to the facilities and equipment listed in the article.
The content is built around the concept of showing a variety of easily accessible, simple tips for a healthy lifestyle, using expert opinion from a variety of sources to make sure its as reliable as possible while still suiting the purpose.
As the article targets mainly people with no to little experience exercising, the article is written encouraging that they'll start using the tips as soon as possible, and this is also true because the tips are universal, not restricted to constraints such as region or time of year that could limit exercising or diet. However, I also included brief tips for progression after the basic stage, so theres also an element of longevity to the article, as well as applying to those already in a more advances stage looking to progress, so they would follow the advice straight away.
As stated earlier, the tips are intended for everyone in the target demographics regardless of location. This can be seen when I state 'remote village in the Yorkshire Dales to the centre of London' in reference to exercising potential, specifically stating that yo can follow these tips anywhere. In addition, I ensured that the experts linked and my tips showed methods that could be performed at home, so anyone anywhere can do them.
Although the purpose or 'why' of an article detailing fitness and diet tips is inherent in its title, I also ensured that more clear examples were made, for example in the listing of social media stars, showing that you can progress to a stage similar to them by following these tips. In addition, mentioning progression, 'once you feel' and 'once you start to enjoy it, kick it up a notch' also connotes that using the article you will get to a point where you will relate to these point, showing purpose.
How the audience is to achieve the goals set in the article are evident, they're to follow the tips outlined and detailed in the article, which is explained in detail as to how and why they should be followed to achieve a goal.
Tuesday, 16 May 2017
LO4: Final Article
The Guide to Everyday Fitness
Personal fitness is an elusive goal that everyone tries to attain at some point. There's a whole host of health books, diets and a new exercise regime coming out every week, each one 'guaranteeing results', substantiate this.
But do any of these methods actually work?
'Too many cooks spoil the broth', and this goes for most things in life, physical wellbeing included. In an effort to simplify the neverending everchanging web of information on this subject, we have assembled a catalogue of quick tips from local experts, organisations and websites, that provide you the basics needed to get fit - no bells or whistles required.
1. Diet
5:2, SIRT, New Atkins, there are more diets than people who need them at this point, and while one might recommend kale and the other quinoa, they (almost) always have the basics required for a healthy lifestyle.
Don't go overboard on red meat and anything of the fried variety - fish, eggs and white meat are all great suppliers of the good stuff needed to build some serious muscle. Yes, this is more expensive than oven chips or frozen pizza, so do it in segments. First, make one day of the week your 'healthy' day, then add another, and another until it fills your whole week (but don't worry, you're allowed a treat every now and then).
Ah, the feared e-word. Believe it or not, you don't have to be pumping iron 24/7 to stay healthy. In fact, if you want to get slimmer, have more energy and not break the bank, cardio is the way to go.
But do any of these methods actually work?
'Too many cooks spoil the broth', and this goes for most things in life, physical wellbeing included. In an effort to simplify the neverending everchanging web of information on this subject, we have assembled a catalogue of quick tips from local experts, organisations and websites, that provide you the basics needed to get fit - no bells or whistles required.
1. Diet
5:2, SIRT, New Atkins, there are more diets than people who need them at this point, and while one might recommend kale and the other quinoa, they (almost) always have the basics required for a healthy lifestyle.
Don't go overboard on red meat and anything of the fried variety - fish, eggs and white meat are all great suppliers of the good stuff needed to build some serious muscle. Yes, this is more expensive than oven chips or frozen pizza, so do it in segments. First, make one day of the week your 'healthy' day, then add another, and another until it fills your whole week (but don't worry, you're allowed a treat every now and then).
Ah, the feared e-word. Believe it or not, you don't have to be pumping iron 24/7 to stay healthy. In fact, if you want to get slimmer, have more energy and not break the bank, cardio is the way to go.
Running - I know, if you're searching for a way to get in shape you've heard this a hundred times before, so I'll only cover it briefly. Running is great, but you don't have to sprint 10 miles every day to get the results you crave. The key is to set yourself manageable goals - try running for 10 minutes after work, next time up it to 15, or switch up the route. Tedium is the bane of runners everywhere, so do whatever you can to avoid it. No matter where you are, from a remote village in the Yorkshire Dales to the centre of London, there will be a running club near you, so once you feel confident enough join up, you'll meet loads of likeminded people, and even get some tips on the way!
Cycling - A bit trickier given that not everyone has a bike, and urban settings aren't exactly stress-free areas where you can dip your toe into the world of bike riding. There are two options here:
Either you can dedicate one part of your week, it could be a Tuesday morning or a whole Saturday, where you go somewhere and just ride. The countryside, a local park or even a quiet neighbourhood is perfect. And once you start to enjoy it, kick it up a notch - time yourself going from one place to the other, and try and beat it the next time your there, make a deal with yourself to go up that massive hill and reward yourself afterwards. The benefit of cycling over running is that you can actually enjoy your surroundings, so make sure you choose a nice spot.
3. Lifestyle
We've already covered the big ticket items above, but there are still ways to get fit and healthy just by slightly adjusting the little things you do.
For example, there have been many studies linking sleep to a healthy lifestyle. The longer you nod off, the more weight slips off! While this won't make a big impact compared to changing your diet or exercising more, every little counts, and the less tired you are the more likely you'll be to stick with your work out or diet, and as consistency is everything when keeping fit this goes miles.
Have fun. As simple as it may sound, if you don't give yourself time to enjoy yourself than you're not going to put yourself through the hoops required to get fit. So splurge every now and then, eat that piece of cake that's got your name on it, go out for drinks even if it's not the healthiest option. Have fun, but as with everything don't go overboard. A good tip is to keep it as a reward after achieving a goal, then you'll be much more motivated to achieve the next.
So to round all of this up, keep everything - food, exercise, lifestyle, balanced, and you'll be healthy in no time.
And just to get you really inspired, here are a few online experts with some tips on how to start your new healthy lifestyle!
Adam Bornstein - Often considered the law when it comes to health, this guy has done it all. Accomplished writer for Men's Health and the New York Times, experienced interviewer and all-around know-it-all abut fitness. Plus, his website offers you his advice for free, and you can't get a more reliable source.
Joe Wicks (AKA The Body Coach) – Having recently taken the fitness world by storm, this Instagram celebrity has published two books as well as having his own website, both of which guide you through both fitness and diet.
Amy Dix – A mother of 3 who is also a personal trainer and has also released her own e-book, this woman cam obviously achieve anything. And the great thing it, she’s willing to help everyone else achieve as well. Her Twitter account is full of useful tips and motivation to help you on your way to your goals.
Positives of my article
Social media personalities appropriate for the audience, and are the natural next step for the audience
Language is informal and suited to the audience
Provides information equally across all 3 topics
Uses a peer to peer mode of address to appear friendly and trustworthy
Provides an introduction which introduces the article well
Positives of my article
Social media personalities appropriate for the audience, and are the natural next step for the audience
Language is informal and suited to the audience
Provides information equally across all 3 topics
Uses a peer to peer mode of address to appear friendly and trustworthy
Provides an introduction which introduces the article well
Wednesday, 10 May 2017
LO4 - Draft 2
Everyday Fitness - A Guide
Personal fitness is an elusive goal that everyone tries to attain at some point. There's a whole host of health books, diets and a new exercise regime coming out every week, each one 'guaranteeing results', substantiate this.
But do any of these methods actually work?
'Too many cooks spoil the broth', and this goes for most things in life, physical wellbeing included. In an effort to simplify the neverending everchanging web of information on this subject, we have assembled a catalogue of quick tips from local experts, organisations and websites, that provide you the basics needed to get fit - no bells or whistles required.
1. Diet
5:2, SIRT, New Atkins, there are more diets than people who need them at this point, and while one might recommend kale and the other quinoa, they (almost) always have the basics required for a healthy lifestyle.
Don't go overboard on red meat and anything of the fried variety - fish, eggs and white meat are all great suppliers of the good stuff needed to build some serious muscle. Yes, this is more expensive than oven chips or frozen pizza, so do it in segments. First, make one day of the week your 'healthy' day, then add another, and another until it fills your whole week (but don't worry, you're allowed a treat every now and then).
Ah, the feared e-word. Believe it or not, you don't have to be pumping iron 24/7 to stay healthy. In fact, if you want to get slimmer, have more energy and not break the bank, cardio is the way to go.
But do any of these methods actually work?
'Too many cooks spoil the broth', and this goes for most things in life, physical wellbeing included. In an effort to simplify the neverending everchanging web of information on this subject, we have assembled a catalogue of quick tips from local experts, organisations and websites, that provide you the basics needed to get fit - no bells or whistles required.
1. Diet
5:2, SIRT, New Atkins, there are more diets than people who need them at this point, and while one might recommend kale and the other quinoa, they (almost) always have the basics required for a healthy lifestyle.
Don't go overboard on red meat and anything of the fried variety - fish, eggs and white meat are all great suppliers of the good stuff needed to build some serious muscle. Yes, this is more expensive than oven chips or frozen pizza, so do it in segments. First, make one day of the week your 'healthy' day, then add another, and another until it fills your whole week (but don't worry, you're allowed a treat every now and then).
Ah, the feared e-word. Believe it or not, you don't have to be pumping iron 24/7 to stay healthy. In fact, if you want to get slimmer, have more energy and not break the bank, cardio is the way to go.
Running -
I know, if you're searching for a way to get in shape you've heard this a
hundred times before, so I'll only cover it briefly. Running is great, but you
don't have to sprint 10 miles every day to get the results you crave. The
key is to set yourself manageable goals - try running for 10 minutes after
work, next time up it to 15, or switch up the route. Tedium is the bane of
runners everywhere, so do whatever you can to avoid it. No matter where you
are, from a remote village in the Yorkshire Dales to the centre of London,
there will be a running clun near you, so once you feel confident enough
join up, you'll meet loads of likeminded people, and even get some tips on the
way!
Cycling -
A bit trickier given that not everyone has a bike, and urban settings aren't
exactly stress-free areas where you can dip your toe into the world of bike
riding. There are two options here:
Either
you can dedicate one part of your week, it could be a Tuesday morning or a
whole Saturday, where you go somewhere and just ride. The countryside, a local
park or even a quiet neighbourhood is perfect. And once you start to enjoy it,
kick it up a notch - time yourself going from one place to the other, and try
and beat it the next time your there, make a deal with yourself to go up that
massive hill and reward yourself afterwards. The benefit of cycling over
running is that you can actually enjoy your surroundings, so make sure you
choose a nice spot.
3.
Lifestyle
We've
already covered the big ticket items above, but there are still ways to get fit
and healthy just by slightly adjusting the little things you do.
For
example, there have been many studies linking sleep to a healthy
lifestyle. The longer you nod off, the more weight slips off! While this won't
make a big impact compared to changing your diet or exercising more, every
little counts, and the less tired you are the more likely you'll be to stick
with your work out or diet, and as consistency is everything when keeping fit
this goes miles.
Have fun.
As simple as it may sound, if you don't give yourself time to enjoy yourself
than you're not going to put yourself through the hoops required to get fit. So
splurge every now and then, eat that piece of cake that's got your name on it,
go out for drinks even if it's not the healthiest option. Have fun, but as with
everything don't go overboard. A good tip is to keep it as a reward after achieving
a goal, then you'll be much more motivated to achieve the next.
And just
to get you really inspired, here
are a few online experts with some tips on how to start your new healthy
lifestyle!
Adam Bornstein - Often considered the law when it comes to health, this guy has done it all. Accomplished writer for Men's Health and the New York Times, experienced interviewer and all-around know-it-all abut fitness. Plus, his website offers you his advice for free, and you can't get a more reliable source.
Joe Wicks (AKA The Body Coach) – Having recently taken the
fitness world by storm, this Instagram celebrity has published two books as
well as having his own website, both of which guide you through both fitness and diet.
Amy Dix – A mother of 3 who is also a personal trainer and has also
released her own e-book, this woman cam obviously achieve anything. And the
great thing it, she’s willing to help everyone else achieve as well. Her
Twitter account is full of useful tips and motivation to help you on your way
to your goals.
Positives of my article
Social media personalities appropriate for the audience, and are the natural next step for the audience
Language is informal and suited to the audience
Negatives of my article
Lacks conclusion
Positives of my article
Social media personalities appropriate for the audience, and are the natural next step for the audience
Language is informal and suited to the audience
Negatives of my article
Lacks conclusion
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