Wednesday, 17 May 2017

LO4: IPSO Code of Practice

I have ensured that my article follows the IPSO (an organisation who modertaes press standards in the UK) Editor's Code by thoroughly researching the exercise tips and informtation I included to ensure that it's as accurate as possible. I did not use hyperbole or misleading information to encourage people to take up a specific regime or way of life, instead explaining the merits of said tips to connote the importance of the information without misinforming or exaggerating. To this end, I made sure that the information was advice - conjecture, and not fact, by suggesting instead of telling via the peer to peer mode of address.

In addition, I'm also adhering to the IPSO Editor's Code by writing about a subject that is in the 'Public Interest' - the health and wellbeing of the public. But I also considered the guideline to take into account the proliferation of fitness and dieting articles and sources that are popular at the point in time. To do this, I recommended general guidance and advice gathered from a variety professionals and experts, rather than my own knowledge, to ensure that the information, while not exclusive to the article, is shown and collected uniquely to not saturate the subject any further.

The information I gathered is all from publically accessable sources, so I did not use subterfuge or other nefarious means to gather such information to be used. This complies with IPSO as any information used was allowed to be used.

As my article is designed to appear online, I'll take into account W3C's regualtions as well. To make my article accessible and easy to use, the links provided for social media profiles and websites of experts are explained and go straight to the desired, safe, location.

Regulations by Gultan and Ruge were also considered - for example, 'Unambiguity' was considered, as the target audience is not informed about specific info or jargon none was included, instead, theories and ideas were simplified to make it accessible.

LO4: Mode of Address and Structure

I used a peer to peer mode of address in my article. This is because the target audience of the article, young men and women, are more likely to respond to this style as it appears less intimidating, which exercise often is, making the author and info appear more approachable and so they are more likely to listen to the advice. I did this through the use of colloquial terms and phrases, such as 'Too many cooks spoil the broth', making the article appear less serious and more entertaining.
There was no jargon used in my article even though it would be appropriate in a technical piece, as this would limit the audience to those already informed about fitness. And as my article is meant to appeal to the uninformed, this wouldn't be effective in engaging the audience. Using phraseology such as 'So splurge' instead of a more formal term encourages the theme of conversation, and as it's a colloquial phrase it relates to a younger audience.
Building on this, the general tone of the article was intended and designed to be informal, as this is the mode most appropriate to getting the audience to follow the tips - appearing more like advice or prompting from a friend instead of an expert, it meant the audience could relate to the author and the content of the article, as I used common tropes for this purpose, again making them more likely to listen.

I made sure to include all WWWWWH in my article to make sure it was informative as possible. 
My article is for a target audience that's young, both genders and in the ABC1 demographics as they are most likely to be reading such an article, and are also most likely to be able to afford and have access to the facilities and equipment listed in the article.
The content is built around the concept of showing a variety of easily accessible, simple tips for a healthy lifestyle, using expert opinion from a variety of sources to make sure its as reliable as possible while still suiting the purpose.
As the article targets mainly people with no to little experience exercising, the article is written encouraging that they'll start using the tips as soon as possible, and this is also true because the tips are universal, not restricted to constraints such as region or time of year that could limit exercising or diet. However, I also included brief tips for progression after the basic stage, so theres also an element of longevity to the article, as well as applying to those already in a more advances stage looking to progress, so they would follow the advice straight away.
As stated earlier, the tips are intended for everyone in the target demographics regardless of location. This can be seen when I state 'remote village in the Yorkshire Dales to the centre of London' in reference to exercising potential, specifically stating that yo can follow these tips anywhere. In addition, I ensured that the experts linked and my tips showed methods that could be performed at home, so anyone anywhere can do them.
Although the purpose or 'why' of an article detailing fitness and diet tips is inherent in its title, I also ensured that more clear examples were made, for example in the listing of social media stars, showing that you can progress to a stage similar to them by following these tips. In addition, mentioning progression, 'once you feel' and 'once you start to enjoy it, kick it up a notch' also connotes that using the article you will get to a point where you will relate to these point, showing purpose.
How the audience is to achieve the goals set in the article are evident, they're to follow the tips outlined and detailed in the article, which is explained in detail as to how and why they should be followed to achieve a goal.

Tuesday, 16 May 2017

LO4: Final Article

The Guide to Everyday Fitness


Personal fitness is an elusive goal that everyone tries to attain at some point. There's a whole host of health books, diets and a new exercise regime coming out every week, each one 'guaranteeing results', substantiate this.


But do any of these methods actually work?


'Too many cooks spoil the broth', and this goes for most things in life, physical wellbeing included. In an effort to simplify the neverending everchanging web of information on this subject, we have assembled a catalogue of quick tips from local experts, organisations and websites, that provide you the basics needed to get fit - no bells or whistles required.


1. Diet

5:2, SIRT, New Atkins, there are more diets than people who need them at this point, and while one might recommend kale and the other quinoa, they (almost) always have the basics required for a healthy lifestyle.
Don't go overboard on red meat and anything of the fried variety - fish, eggs and white meat are all great suppliers of the good stuff needed to build some serious muscle. Yes, this is more expensive than oven chips or frozen pizza, so do it in segments. First, make one day of the week your 'healthy' day, then add another, and another until it fills your whole week (but don't worry, you're allowed a treat every now and then).
Ah, the feared e-word. Believe it or not, you don't have to be pumping iron 24/7 to stay healthy. In fact, if you want to get slimmer, have more energy and not break the bank, cardio is the way to go.


Running - I know, if you're searching for a way to get in shape you've heard this a hundred times before, so I'll only cover it briefly. Running is great, but you don't have to sprint 10 miles every day to get the results you crave. The key is to set yourself manageable goals - try running for 10 minutes after work, next time up it to 15, or switch up the route. Tedium is the bane of runners everywhere, so do whatever you can to avoid it. No matter where you are, from a remote village in the Yorkshire Dales to the centre of London, there will be a running club near you, so once you feel confident enough join up, you'll meet loads of likeminded people, and even get some tips on the way!


Cycling - A bit trickier given that not everyone has a bike, and urban settings aren't exactly stress-free areas where you can dip your toe into the world of bike riding. There are two options here:

Either you can dedicate one part of your week, it could be a Tuesday morning or a whole Saturday, where you go somewhere and just ride. The countryside, a local park or even a quiet neighbourhood is perfect. And once you start to enjoy it, kick it up a notch - time yourself going from one place to the other, and try and beat it the next time your there, make a deal with yourself to go up that massive hill and reward yourself afterwards. The benefit of cycling over running is that you can actually enjoy your surroundings, so make sure you choose a nice spot.


3. Lifestyle

We've already covered the big ticket items above, but there are still ways to get fit and healthy just by slightly adjusting the little things you do.


For example, there have been many studies linking sleep to a healthy lifestyle. The longer you nod off, the more weight slips off! While this won't make a big impact compared to changing your diet or exercising more, every little counts, and the less tired you are the more likely you'll be to stick with your work out or diet, and as consistency is everything when keeping fit this goes miles.

Have fun. As simple as it may sound, if you don't give yourself time to enjoy yourself than you're not going to put yourself through the hoops required to get fit. So splurge every now and then, eat that piece of cake that's got your name on it, go out for drinks even if it's not the healthiest option. Have fun, but as with everything don't go overboard. A good tip is to keep it as a reward after achieving a goal, then you'll be much more motivated to achieve the next.


So to round all of this up, keep everything - food, exercise, lifestyle, balanced, and you'll be healthy in no time.


And just to get you really inspired, here are a few online experts with some tips on how to start your new healthy lifestyle!

Adam Bornstein - Often considered the law when it comes to health, this guy has done it all. Accomplished writer for Men's Health and the New York Times, experienced interviewer and all-around know-it-all abut fitness. Plus, his website offers you his advice for free, and you can't get a more reliable source.


Joe Wicks (AKA The Body Coach) – Having recently taken the fitness world by storm, this Instagram celebrity has published two books as well as having his own website, both of which guide you through both fitness and diet.


Amy Dix – A mother of 3 who is also a personal trainer and has also released her own e-book, this woman cam obviously achieve anything. And the great thing it, she’s willing to help everyone else achieve as well. Her Twitter account is full of useful tips and motivation to help you on your way to your goals.

Positives of my article

Social media personalities appropriate for the audience, and are the natural next step for the audience

Language is informal and suited to the audience

Provides information equally across all 3 topics

Uses a peer to peer mode of address to appear friendly and trustworthy

Provides an introduction which introduces the article well

Wednesday, 10 May 2017

LO4 - Draft 2

Everyday Fitness - A Guide


Personal fitness is an elusive goal that everyone tries to attain at some point. There's a whole host of health books, diets and a new exercise regime coming out every week, each one 'guaranteeing results', substantiate this.


But do any of these methods actually work?


'Too many cooks spoil the broth', and this goes for most things in life, physical wellbeing included. In an effort to simplify the neverending everchanging web of information on this subject, we have assembled a catalogue of quick tips from local experts, organisations and websites, that provide you the basics needed to get fit - no bells or whistles required.


1. Diet

5:2, SIRT, New Atkins, there are more diets than people who need them at this point, and while one might recommend kale and the other quinoa, they (almost) always have the basics required for a healthy lifestyle.
Don't go overboard on red meat and anything of the fried variety - fish, eggs and white meat are all great suppliers of the good stuff needed to build some serious muscle. Yes, this is more expensive than oven chips or frozen pizza, so do it in segments. First, make one day of the week your 'healthy' day, then add another, and another until it fills your whole week (but don't worry, you're allowed a treat every now and then).
Ah, the feared e-word. Believe it or not, you don't have to be pumping iron 24/7 to stay healthy. In fact, if you want to get slimmer, have more energy and not break the bank, cardio is the way to go.


Running - I know, if you're searching for a way to get in shape you've heard this a hundred times before, so I'll only cover it briefly. Running is great, but you don't have to sprint 10 miles every day to get the results you crave. The key is to set yourself manageable goals - try running for 10 minutes after work, next time up it to 15, or switch up the route. Tedium is the bane of runners everywhere, so do whatever you can to avoid it. No matter where you are, from a remote village in the Yorkshire Dales to the centre of London, there will be a running clun near you, so once you feel confident enough join up, you'll meet loads of likeminded people, and even get some tips on the way!


Cycling - A bit trickier given that not everyone has a bike, and urban settings aren't exactly stress-free areas where you can dip your toe into the world of bike riding. There are two options here:

Either you can dedicate one part of your week, it could be a Tuesday morning or a whole Saturday, where you go somewhere and just ride. The countryside, a local park or even a quiet neighbourhood is perfect. And once you start to enjoy it, kick it up a notch - time yourself going from one place to the other, and try and beat it the next time your there, make a deal with yourself to go up that massive hill and reward yourself afterwards. The benefit of cycling over running is that you can actually enjoy your surroundings, so make sure you choose a nice spot.


3. Lifestyle

We've already covered the big ticket items above, but there are still ways to get fit and healthy just by slightly adjusting the little things you do.


For example, there have been many studies linking sleep to a healthy lifestyle. The longer you nod off, the more weight slips off! While this won't make a big impact compared to changing your diet or exercising more, every little counts, and the less tired you are the more likely you'll be to stick with your work out or diet, and as consistency is everything when keeping fit this goes miles.

Have fun. As simple as it may sound, if you don't give yourself time to enjoy yourself than you're not going to put yourself through the hoops required to get fit. So splurge every now and then, eat that piece of cake that's got your name on it, go out for drinks even if it's not the healthiest option. Have fun, but as with everything don't go overboard. A good tip is to keep it as a reward after achieving a goal, then you'll be much more motivated to achieve the next.


And just to get you really inspired, here are a few online experts with some tips on how to start your new healthy lifestyle!

Adam Bornstein - Often considered the law when it comes to health, this guy has done it all. Accomplished writer for Men's Health and the New York Times, experienced interviewer and all-around know-it-all abut fitness. Plus, his website offers you his advice for free, and you can't get a more reliable source.


Joe Wicks (AKA The Body Coach) – Having recently taken the fitness world by storm, this Instagram celebrity has published two books as well as having his own website, both of which guide you through both fitness and diet.


Amy Dix – A mother of 3 who is also a personal trainer and has also released her own e-book, this woman cam obviously achieve anything. And the great thing it, she’s willing to help everyone else achieve as well. Her Twitter account is full of useful tips and motivation to help you on your way to your goals.


Positives of my article

Social media personalities appropriate for the audience, and are the natural next step for the audience

Language is informal and suited to the audience


Negatives of my article

Lacks conclusion


Tuesday, 25 April 2017

LO4 - Draft 1

Everyday Fitness - A Guide


Personal fitness is an elusive goal that everyone tries to attain at some point. The plethora of health books, diets and a new exercise regime coming out every week, each one 'guaranteeing results', substantiate this.


But do any of these methods actually work?


'Too many cooks spoil the broth', and this goes for most things in life, physical wellbeing included. In an effort to simplify the neverending everchanging web of information on this subject, I have assembled a catalogue of quick tips from local experts, organisations and websites, that provide you the basics needed to get fit - no bells or whistles required.


1. Diet

5:2, SIRT, New Atkins, there are more diets than people who need them at this point, and while one might recommend kale and the other quinoa, they (almost) always have the basics required for a healthy lifestyle.
Don't go overboard on red meat and anything of the fried variety - fish, eggs and white meat are all great suppliers of the good stuff needed to build some serious muscle. Yes, this is more expensive than oven chips or frozen pizza, so do it in segments. First, make one day of the week your 'healthy' day, then ad another, and another until it fills your whole week (but don't worry, you're allowed a treat every now and then).

2. Exercise

Ah, the feared e-word. Believe it or not, you don't have to be pumping iron 24/7 to stay healthy. In fact, if you want to get slimmer, have more energy and not break the bank, cardio is the way to go.

Running - I know, if you're searching for a way to get in shape you've heard this a hundred times before, so I'll only cover it briefly. Running is great, but you don't have to sprint 10 miles every day to get the results you crave. The key is to set yourself manageable goals - try running for 10 minutes after work, next time up it to 15, or switch up the route. Tedium is the bane of runners everywhere, so do whatever you can to avoid it. No matter where you are, from a remote village in the Yorkshire Dales to the centre of London, there will be a running clun near you, so once you feel confident enough join up, you'll meet loads of likeminded people, and even get some tips on the way!

Cycling - A bit more tricky given that not everyone has a bike, and urban settings aren't exactly stress-free areas where you can dip your toe into the world of bike riding. There are two options here:
Either you can dedicate one part of your week, it could be a Tuesday morning or a whole Saturday, where you go somewhere and just ride. The countryside, a local park or even a quiet neighbourhood is perfect. And once you start to enjoy it, kick it up a notch - time youself going from one place to the other, and try and beat it the next time your there, make a deal with yourself to go up that massive hill and reward yourself afterwards. The benefit of cycling over running is that you can actually enjoy your surroundings, so make sure you choose a nice spot.

3. Lifestyle

We've already covered the big ticket items above, but there are still ways to get fit and healthy just by slightly adjusting the little things you do.

For example, there have been many studies linking sleep to a healthy lifestyle. The longer you nod off, the more weight slips off! While this won't make a big impact compared to changing your diet or exercising more, every little counts, and the less tired you are the more likely you'll be to stick with your work out or diet, and as consistency is everything when keeping fit this goes miles.

Have fun. As simple as it may sound, if you don't give yourself time to enjoy youself than you're not going to put yourself through the hoops required to get fit. So splurge every now and then, eat that piece of cake that's got your name on it, go out for drinks even if it's not the healthiest option. Have fun, but as with everything don't go overboard. A good tip is to keep it as a reward after acheiving a goal, then you'll be much more motivated to achieve the next.

And just to get you really inspired, remember this:

Strength does not come from physical capacity. It comes from an indomitable will.

Ghandi


Positive parts of my article:

Provides information equally across all 3 topics

Uses a peer to peer mode of address to appear friendly and trustworthy

Provides an introduction which introduces the article well


Negative parts of my article:

Some language isn't suitable for the tone of the article - too serious/jargon

Ending (Ghandi quote) doesn't fit tone or audience of article

Some spelling errors

LO3 - Primary Research Evidence

I'm using the survey research method for my article, because fitness varies massively from person to person, so getting a wide and varied response will be the most beneficial for my article. In addition, the answers can be used in my interview to provide evidence of good and bad advice in fitness, using everyday people's opinions to show tips and misconceptions from people similar to the audience, which would make the point more effective.
Contacting local experts is effective as it gives a credible source to the article that people can trust. This is also true as people may know the name and so trust it more, as the information will be known to be trustworthy and accurate. Contacting multiple local sources is also a good thing to do as the variety of information I can gather will cover indivivual specialisations, making information gained more accurate and detailed so I have more contents to use for my article.

Wednesday, 5 April 2017

LO3: Primary Research Questions

What would you say is the main motivation for people to start exercising?

  • Inspiration
  • Aspiration
  • Other

How do you set your goals?

  • Based on image
  • Based on a goal
  • Other

What's the best advice you can give/ have been given?

What's your diet like?

How should people adjust their diet to acheive their goals?

LO3: Secondary Research

These sources would be useful in finding fitness information for my article as they both have experienced authors and trusted info already that proves info is accurate, as well as displaying it in easy to follow ways that I am also using. It is also applicable as they are targeting a similar audience to me so any facts or information gained won't require extensive editing (e.g. removing jargon) to be legible for the audience.

Wednesday, 22 March 2017

LO3: Planning the Article*

Key Categories/Genres:
Sport
Music
Entertainment
Community
Education
Animal Care
Politics

Ideas

Gym/Fitness - Can you and how to exercise at home
Trees being cut down in the local area - Talking to local activists/residents who are acting against it and the Council
School Play - High Storrs school play, interviews with various people showing why it was good and why people should attend


I've chosen the sports article to write. This is because the subject of the article interests me the most out of the three, as I participate in sport while I have never been in a school play or participated in the tree-saving movement. As a result, I think I'm most knowledgeable about sport compared to any other subject, and so am more likely to write a better article on it. In addition, I believe this article would be most interesting to an audience, given the current fitness craze in the media, so it would be more effective at targeting an audience.
Also, I am in contact with a variety of people who both participate and run sporting events (e.g. personal trainers, people who exercise etc.) which will help me in writing an informed article, as their opinions will provide an accurate and varied view on exercising in general.
Other sources would be fitness journals and experts, who would provide valuable and accurate information which can be sourced back to them, making the audience more likely to trust the info, and by extension the article as a whole.



LO3: Secondary Research Techniques

Crowd Sourcing - Information callout

Web Sources - Academic work VS popular opinions

Observation - Focus, recording and evidencing


Reliability - Is the info trustwoth? E.g. use of field experts, first hand eye-witnesses, authority - official v. subordinate, use of primary and secondary definers

Relevance - How suited is the info to the topic?

Accuracy - Cross referencing info to make sure it's accurate

Validity - Is the point of view valid or unimportant?

Accessibility - As a researcher, is the info easy to access? Relates to relevance

Quality - Has to be info-rich or no point. Relates to Validity

Cost Effective - Is the info worth the effort/money/time recquired to get it?

Wednesday, 15 March 2017

LO3: Research Techniques

Primary Definer

These are individuals who have power, expert or academic knowledge and/or control whom news institutions use as a source of information to support an argument. Articles will often quote primary definers to add credence to a point of view.

Secondary Definer

These are individuals, often the public, who provide opinions. Public opinion is often quoted in articles aimed at a mass audience in order to convey a populist point of view. This sort of opinion can be gahtered quickly on social media or online blogging sites and forums.


Questions for interview - Donald Trump's 2005 tax return leak reveals $38m bill



  1. Do you support Trump in any way at all?
  2. Why didn't Trump publish his tax returns?
  3. Do you think Trump should release his tax returns?
  4. Why was the tax return leaked if according to the White House it's "against the law"?
  5. Do you think every president should release there tax returns (every president has since 1976).

Tuesday, 14 March 2017

LO3: Gultan and Ruge News Vaues Task

Turkish sanctions are 'bizarre', says Dutch PM amid diplomatic row
Mark Rutte says Turkey’s move to freeze contacts are inappropriate as Netherlands has more to be angry about

The Dutch PM Mark Rutte  described Turkish sanctions following the diplomatic clash as ‘not too bad’. Photograph: Remko de Waal/EPA

The Dutch prime minister has said that Turkish sanctions following a diplomatic clash were “not too bad” but were inappropriate as the Netherlands had more to be angry about.
The sanctions include freezing all diplomatic communication but no economic measures. Mark Rutte said: “I continue to find it bizarre that in Turkey they’re talking about sanctions when you see that we have reasons to be very angry about what happened this weekend.”
Tensions between the two countries, a dramatic escalation of Turkey’s row with EU states, broke out on Saturday when the Netherlands blocked two Turkish ministers from speaking at political rallies and the Turkish president, Recep Tayyip ErdoÄŸan, twice referred to the Dutch government as “Nazis”.
Turkey followed on Monday with a suspension of high-level political contacts with the Netherlands and a threat to re-evaluate a key deal to halt the flow of migrants to Europe .
Numan KurtulmuÅŸ, a deputy prime minister and chief government spokesman, said while announcing the sanctions that the Dutch ambassador, who is on leave, would not be allowed to return .
Turkey would also close its airspace to Dutch diplomats, KursulmuÅŸ said, adding: “There is a crisis and a very deep one. We didn’t create this crisis or bring it to this stage … Those creating this crisis are responsible for fixing it.”
The spokesman’s remarks came hours after ErdoÄŸan defied pleas from Brussels to tone down his rhetoric, repeating accusations of European “nazism” and warning that his ministers would take their treatment by the Dutch to the European court of human rights.
ErdoÄŸan also accused the German chancellor, Angela Merkel, of “supporting terrorists” and criticised her for backing the Dutch in the row over Turkish campaigning abroad before an April referendum on controversial plans to expand his powers.
“Mrs Merkel, why are you hiding terrorists in your country? … Why are you not doing anything?” ErdoÄŸan said in an interview with Turkish television. He added that the position adopted by the Dutch and a number of other EU states amounted to nazism. “We can call this neo-nazism. A new nazism tendency.”
Merkel had earlier pledged her “full support and solidarity” to the Dutch, saying allegations made twice by ErdoÄŸan this weekend that the Dutch government was acting like Nazis were “completely unacceptable”.
The Turkish remarks followed a request on Monday by the EU’s foreign policy chief, Federica Mogherini, and enlargement commissioner, Johannes Hahn, for Ankara to “refrain from excessive statements and actions”.
The Turkish foreign ministry said in a statement on Tuesday that the EU’s stance on Turkey was “short-sighted” and “carried no value” for Turkey. It said the EU had “ignored the violation of diplomatic conventions and the law”.
The threat made by KurtulmuÅŸ to re-evaluate the deal the EU signed with Ankara in March 2016 – which has successfully curbed migration from Turkey to Greece, then onward into the rest of the bloc – will be seen as particularly alarming.
The Netherlands, Austria, Germany, Denmark and Switzerland, all of which have large Turkish immigrant communities, have cited security and other concerns as reasons not to allow Turkish officials to campaign in their countries in favour of a referendum vote on 16 April to give ErdoÄŸan expanded presidential powers. But with as many as 1.4 million Turkish voters in Germany alone, ErdoÄŸan cannot afford to ignore the foreign electorate.
Austria’s chancellor, Christian Kern, called on Monday for an EU-wide ban on Turkish rallies, saying it would take pressure off individual countries. But Merkel’s chief of staff, Peter Altmaier, said he had doubts as to whether the bloc should collectively decide on a rally ban.
Analysts said the Turkish president was using the crisis to show voters that his strong leadership was needed against a Europe he routinely presents as hostile.
ErdoÄŸan was “looking for ‘imagined’ foreign enemies to boost his nationalist base in the run-up to the referendum,” said Soner Cagaptay, the director of the Turkish Research Programme at the Washington Institute.
Marc Pierini, the EU’s former envoy to Turkey, said he saw no immediate solution to the crisis because “the referendum outcome in Turkey is very tight and the leadership will do everything to ramp up the nationalist narrative to garner more votes”.
The standoff has further strained relations already frayed over human rights, while repeated indications from ErdoÄŸan that he could personally try to address rallies in EU countries risk further inflaming the situation.
The row also looks likely to dim further Turkey’s prospects of joining the EU, a process that has been under way for more than 50 years. “The formal end of accession negotiations with Turkey now looks inevitable,” the German commentator Daniel Brössler wrote in the Süddeutsche Zeitung.                  

Text Box: Reference to an elite – Names of high ranking politicians and officials have been included in this article to provide content and show the scope of the argument – that people from multiple countries other than the two in question are involved now
Unambiguous – Specific names, dates and events are told to show exactly what’s happening 
Threshold – The word ‘bizarre’ is uncommon in politics as it’s quite a normal subject, so using this word rather than ‘shocking’ etc. is more effective in attracting an audience, as they want to know what’s happening
Personalisation – Mentioning migrants and specific groups of people means it applies to certain readers, making it personal


LO3: Be able to research and plan content for an article

News Values

Whether it effects anybody, does it reinforce the values of the owner etc.


Galtand and Ruge (1965)

Frequency - how often somthing is in the news

Dutch Election - Recently (2 weeks), this has been in the news frequently as there are many parts of it, their relationship with Turkey, each politician running, why the election differs from recent elections (Trump and Brexit) etc.

Threshold - the amount of superlatives or clear hyperbole of statement, appears on the headline on front covers, that captures attention


Unambiguity

Sport articles are unambiguous as they present clear facts and numbers

Meaningfulness and newsworthiness

Who's in politics/power, taxes, stuff that applies to people
This article explaining Brexit is what I'd click on, as I want to know more about Brexit because I know little, but it applies to me

Consonance - agreement of ideology/meaning

More likely to read an article if the article agrees with your opinions
This article about the second Scottish referendum will make the audience think that Scotland is definitely going to leave the UK, as it shows statistics to back up the claim - devolution

Unexpectedness

Something so unexpected (random articles, political or sporting results) you have to click on it

Reference to elites

People who are well known (politicians, Royal Family, celebrities - musicisans, actors, reality TV stars, local celebrities, sporting personalities, local governement officials)
E.g. Brangelina story

Personalisation

A way that a journalist directly tries to link content to the audience to personalise the article - rhetorical questions etc.
When we think we know alot about an elite by how it's written - ie anything to do with Donals Trump

Negativity

People are attracted to negative news (at least we're not in that sitiation)

Tuesday, 7 March 2017

LO2: Article Analysis



Quiet Cornerstone - Sport Magazine

Published February 2nd 2017

This article was written to show the opinions of Dan Cole via an interview. To do this, the majority of the article is dedicated to his opinions on the questions he was asked, as he was asked to further explain his points. Very limited reaction or analysis from the author also shows this.

1. The topic (sport, specifically rugby) and tone (serious analysis and interview) is most likely to attract an older male audience in the ABC1 categories, as rugby is dominated by these demographics, and features one for the interview (building on the 'Ideal Self' theory).

2. 'Quiet Cornerstone' is an effective title for this article, as it connotes to the reader the subject of the article, Dan Cole, while also showing the audience the tone of the article and their attitude towards the player. It also appeals to the older (40+) male audience, who are less likely to be attracted to emotive language and sensational titles.

3. Only complex or compund sentences were used in the article (asides from quotes), which is effective in conveying detailed interpretations of the interview and performance of Dan Cole. As the article is long-from with few interspersed pictures and no social media quotes, this style fits in as it priorities information over ease-of-use (which is most likely the same priority the audience has, as they are more likely to want the full story on the article). 'Despite serious neck surgery in 2014, he has amassed 72 Test caps – including three for the British and Irish Lions' shows this.


4. Although no social media exerts or quotes from other sources were used to provide futher information for the audience, as the article was an interview, quotes from the sportsman compromised a large part of the piece. In fact, in some places paragraph is followed by paragraph with just quotes, with little response from the author. This is because the primary goal is to provide the opinion of Dan Cole to the audience, with the author using the teacher to pupil mode of address to fill in any gaps, ofer interpretations or provide context if necessary. E.g: "Everyone is entitled to an opinion, but you just have to block it out. You should trust the opinion of Eddie Jones and Steve Borthwick over, with due respect, a person writing an article. No offence.”
Lifting his palm, Cole laughs at the double apology".

This article brings the topic of England's rugby team and rugby as a whole from an insider's perspective, which is unique as interviews of this nature a fairly few. But this article is to entertian/inform of opinion rather than to educate.

What a con! Gary Barlow faces outrage as it's revealed Let It Shine winners WON'T front Take That musical - CelebsNow

Published March 7th 2017

The subject of this article surrounds the controversy of the Let It Shine TV show - explaining that while it appears to be a betrayal, Gary Barlow didn't specify the roles of the contestants. This contrasts with the opinionated headline ('con' is very bias against the show), showing a bias which is most likely used to relate to the readers.

1. The audience for this article is the same as for the TV show it is talking about - working class women (as the contestants in the show are women, and this demographic is most likely to be interested in competitive talent shows such as this) aged 18-49 (as it's watched by both young adults and families). The peer to peer mode of address connotes a chatty-complaining tone, which also attracts this demographic.

2. Contrary to the norm for this type of article (celebrity gossip), the title reveals large amounts of the info for the article, with little in terms of a hook to encourage the audience to read more. However, the mention of celebrity ('Gary Barlow') and emotive words ('Outrage') do encourage people to read more.

3. A mix of sentence types were used throughout the article - but mainly complex sentences were used in short paragraphs (1-2 sentences) to convey a mix of information and emotion to the audience, 'Despite viewers feeling cheated by the show’s premise, it turns Gary never actually said the winners would have a starring role in the production and instead opted for the phrases', effectively using the peer to peer mode of address to effectively communicate with the audience.

4. A whole section of the article is dedicated to fan quotes, said via Twitter. This was to further the peer to peer aspect, as the audience is literally interacting with other audience member's opinions, e.g.
"Let it shine" who for? not for the winners of the competition, just another backing group in a stage show, what a let down.
— joseph supple (@josephsupple1) March 7, 2017
Furthermore, the heavy inclusion of other people's opinions, which consistently had the same position on the topic (outrage) connotes to the audience that these opinions are shared by the paper, making it more relatable, although not actually saying it is important to avoid bias.

Stavros Flatley father reveals he's devastated by son's arrest - HeatWorld

Published March 7th 2017

The short article is about the father's and families feelings of the arrest of the son. Because of this, only opinions and brief analysis of the opinions are included, with no facts or reports to provide evidence. This makes the newspaper unbias, as they are showing someone else's opinion, not theirs.

1. HeatWorld published this article to inform a younger, working class audience of celebrity gossip (the most likely audience to be interested in such news). The teacher to student mode of address, very short article and short sentences also connote this, as these are the demographics most likely to be interested in short stories.

2. The title does not reveal a lot of information about the article (e.g. what the arrest was for), but uses names and emotive language ('devastated') to attract the reader and make them want to read further.

3. This article uses very simple structure to get the point across, using almost exclusively simple sentences with a few complex to quickly present the information. The teacher to parent mode of address exaggerates this (although it's not the typical mode of address for gossip articles), as it says the points quickly, with no opinion from the author, which allows the article to be so short.
Eventhough the article uses only 104 words, 2 large pictures of the people the story about are included, which connotes that the audience is more willing to see pictures then read the information (again, typical of working class and young people).

4. The heavy inclusion of quotes in this article (compromising almost a third of the text - 31/104 words) is indicative of the short-form article (with little substance) that it is. Instead of wasting time for the reader and author by explaining the sitaution, a brief summary follow by numerous quotes such as in this article is effective in explaining the situation, while not feeling like a news article (which many people dislike).
The first paragraph covers Who, What, When and Where, while the second covers Why and How, which is effective in drawing people in to the article, but due to the fact that the audience can already know everything they need by the second sentence/paragraph, it is ineffective in keeping the audience interested, especially as the rest of the article is filled with background not necessary to the story.

Theresa May facing possible defeat today over her axing of a scheme to rescue refugee children - The Independent

Published March 7th 2017

The article is about Theresa May and her actions, preventing refugees from entering the country. Although the initial theme is biased against her actions due to the emotive language in the title, throughout the article is unbias, providing facts and reasoning behind both side's actions and opinions.

1. The Independent published this in order to inform people of possible events in politics regarding refugees. the audience is ABC1C2, as the text is long and informative of politics (indicative of middle class readers), although the lack of jargon and comparitively short story also connotes lower-middle class readers. The tone is serious and informative, with no comments or opinions and little bias.

2. The title uses mulitple words chosen to attract attention, as they connote action and are easily picked out - 'Defeat, axing, refugee'. The violent imagery on top of the controversy surrounding refugees is successful in drawing people into the article as it includes trigger words people are interested in.

3. Almost exclusively using complex and simple sentences allows the article to present facts quickly and concisely. This connotes that the audience is younger and lower class, as they are the audience demographics most likely to have shorter attention spans and generally target shorter articles.
Only one picture is used in the article. However, it plays an important role, as it's emotive and as a result attracts readers to follow through and read the article, as they want to find out what happens to the people in the picture, which the article is assumed it be about.
The mode of address is teacher to pupil, informing the audience of the news without opinion or conversation, which also connotes a middle class - upper class audience. Building on this, the paper includes all available information the audience may need to understand the story, while not economical from a production standpoint, is effective in drawing in an interested audience who seeks to know all they can on the subject.

4. Quotes compromise a large part of the article, as they are short and efectively show the info to the audience, exactly what the article attempts to do constantly. They are often used to compliment and reinforce the report of the author, although at the end of the article they are used in a TL;DR fashion, again encouraging the idea that younger/lower class readers would read this.
The first paragraph of the article presents the Who, What, Where and How of the article, and as these are the hot-button issues it effectively draws the readers in to find out about the other information, while not presenting the whole story (albeit most of it).

http://theojni.blogspot.co.uk/2017/02/lo2-newspaper-analysis.html

Wednesday, 1 March 2017

LO2: Language Analysis - Criteria for Grading

Berstein

Elaborate Coding - Words are of higher level when it comes to reading ability.

Restricted Coding - Jargon and dialect, easy to understand



'Who, What, When, Where, Why, How', Mode of Address (peer to peer, teacher to student, parent to child), Sentence Structure (Simple, Complex)
All used in newspapers to address a certain audience in a certain way.

Tuesday, 28 February 2017

LO2: Press Regulation


We use editor codes to ensure that the public is well informed of the current issues while not putting them under threat by the information.

Wednesday, 15 February 2017

LO2: Newspaper Analysis

Damning reports emerge of Trump campaign's frequent talks with Russian intelligence Wednesday 15th February 2017

Main points:
Donald Trump's aids have contact with Russians
US Intelligent Officials have no evidence of this
Claims are threatening the Trump administration
Claims contradict Sean Spicer (spokesman) and makes previous claims more likely
Trump's old campaign manager comfirmed to haveing contact with Russians

The purpose of the article is to inform and report the story, and to explore the other recent related incidents. I think this because the article states many of the facts about the story with very little suggestion or evidence bias to entertain (reports that some of Donald Trump’s campaign aides had frequent contact with Russian intelligence) , but the exploration and explanation of other related stories can be seen as exploring (They add circumstantial weight to the reports on the Trump campaign’s Kremlin links). Also, the teacher to pupil mode of address denotes informative rather than entertainment.

The primary tone of the article is serious with no humour - just used to explain the story concisely (The New York Times report cites four current and former US intelligence officials who are unnamed). However, there is a more, almost sensationalist secondary tone (The Russian influence scandal engulfing the White House deepened dramatically) in some parts of the article as well, showing bias against Trump, as it exaggerates the problem by using words thast connote destruction, ie engulf.

Many technique were used in the article, for example:
The use of the word engulfing when describing the current trouble in the White House is both hyperbole and imagery, as it's obvious to the reader that the White House isn't literally covered in problems and can still function to a degree, and it's imagery as it connotes images of fire and destruction - which shows the reader that the White House is struggling to function because of the problems.

In response to this article, I believe that it was very effective in displaying it's point in a non-bias way using language, structure and tone. Although using hyperbole can be seen as making a situation seem more dire than it is, showing bias against the subject (in this case Trump), this language can also be seen as stressing to the audience the past history of the subject if they're not aware, and so isn't bias. As for structure and tone, serious and factual is the prevailing theme with the article - it intends to inform the reader, not educate, and leaves 'reading between the lines' and opinions to the reader.


Berstein

Elaborate Coding - Words are of higher level when it comes to reading ability (Broadsheets - Guardian)

Restricted Coding - Jargon and dialect, easy to understand (Tabloid - Sun)



'Who, What, When, Where, Why, How', Mode of Address (peer to peer, teacher to student, parent to child), Sentence Structure (Simple, Complex)
All used in newspapers to address a certain audience in a certain way.

So this article was about Donald Trump and his talks with Russia, at the time ofo the election, to possible rig the vote or gain an advantage, and his associates talked to them.
It's a teacher to student article, primarily and solely to inform via jargon and statistics, with little pondering or conversation.
It has a complex sentence structure, fitting in a lot of specific information.

In the first paragraph, the Who, What and When were covered - 'Donald Trump', 'Russian influence scandal' and 'Over the course of the last year'. This efectively draws people in to the article, as there's already an established audience for the subject, so only 3 Ws were sufficient.

The second paragraph goes into more detail as the premise of the story is already established. So the paragraphing in the story is effective, as it draws in the audience before giving them the basics of the story. It specifies When (nearly 25 hours), Who (Trump and Pence).

Sentence Structure

Simple Sentence - Page called the reports “complete garbage”. - This clearly states a quote without divulging into opinion and speculation. As the newspaper is a broadsheet, not a tabloid, it tries to show facts with as little bias as possible, which this achieves.

Compound Sentence - Despite the uncertainties, the reports are threatening to the Trump administration on a number of levels. - Explains further the implications of the story, which fits the audience and the type of newspaper.

Complex/ Complex-Compound Sentence - The only Trump associate named in the New York Times report as having participated in the contacts was Paul Manafort, who was the Trump campaign manager for several months last summer. - Explains the background of the story.

These are all effective in the article, as the expansion of points with the latter two structures expand on the detail the audience would want, while the former effectively gives the audience information easily and effectively.



 
 






Thursday, 9 February 2017

LO2 - Final Submission of Analysis of Articles

Quiet Cornerstone - Sport Magazine

Published February 2nd 2017

This article was written to show the opinions of Dan Cole via an interview. To do this, the majority of the article is dedicated to his opinions on the questions he was asked, as he was asked to further explain his points. Very limited reaction or analysis from the author also shows this.

1. The topic (sport, specifically rugby) and tone (serious analysis and interview) is most likely to attract an older male audience in the ABC1 categories, as rugby is dominated by these demographics, and features one for the interview (building on the 'Ideal Self' theory).

2. 'Quiet Cornerstone' is an effective title for this article, as it connotes to the reader the subject of the article, Dan Cole, while also showing the audience the tone of the article and their attitude towards the player. It also appeals to the older (40+) male audience, who are less likely to be attracted to emotive language and sensational titles.

3. Only complex or compund sentences were used in the article (asides from quotes), which is effective in conveying detailed interpretations of the interview and performance of Dan Cole. As the article is long-from with few interspersed pictures and no social media quotes, this style fits in as it priorities information over ease-of-use (which is most likely the same priority the audience has, as they are more likely to want the full story on the article). 'Despite serious neck surgery in 2014, he has amassed 72 Test caps – including three for the British and Irish Lions' shows this.


4. Although no social media exerts or quotes from other sources were used to provide futher information for the audience, as the article was an interview, quotes from the sportsman compromised a large part of the piece. In fact, in some places paragraph is followed by paragraph with just quotes, with little response from the author. This is because the primary goal is to provide the opinion of Dan Cole to the audience, with the author using the teacher to pupil mode of address to fill in any gaps, ofer interpretations or provide context if necessary. E.g: "Everyone is entitled to an opinion, but you just have to block it out. You should trust the opinion of Eddie Jones and Steve Borthwick over, with due respect, a person writing an article. No offence.”
Lifting his palm, Cole laughs at the double apology".

This article brings the topic of England's rugby team and rugby as a whole from an insider's perspective, which is unique as interviews of this nature a fairly few. But this article is to entertian/inform of opinion rather than to educate.

What a con! Gary Barlow faces outrage as it's revealed Let It Shine winners WON'T front Take That musical - CelebsNow

Published March 7th 2017

The subject of this article surrounds the controversy of the Let It Shine TV show - explaining that while it appears to be a betrayal, Gary Barlow didn't specify the roles of the contestants. This contrasts with the opinionated headline ('con' is very bias against the show), showing a bias which is most likely used to relate to the readers.

1. The audience for this article is the same as for the TV show it is talking about - working class women (as the contestants in the show are women, and this demographic is most likely to be interested in competitive talent shows such as this) aged 18-49 (as it's watched by both young adults and families). The peer to peer mode of address connotes a chatty-complaining tone, which also attracts this demographic.

2. Contrary to the norm for this type of article (celebrity gossip), the title reveals large amounts of the info for the article, with little in terms of a hook to encourage the audience to read more. However, the mention of celebrity ('Gary Barlow') and emotive words ('Outrage') do encourage people to read more.

3. A mix of sentence types were used throughout the article - but mainly complex sentences were used in short paragraphs (1-2 sentences) to convey a mix of information and emotion to the audience, 'Despite viewers feeling cheated by the show’s premise, it turns Gary never actually said the winners would have a starring role in the production and instead opted for the phrases', effectively using the peer to peer mode of address to effectively communicate with the audience.

4. A whole section of the article is dedicated to fan quotes, said via Twitter. This was to further the peer to peer aspect, as the audience is literally interacting with other audience member's opinions, e.g.
"Let it shine" who for? not for the winners of the competition, just another backing group in a stage show, what a let down.
— joseph supple (@josephsupple1) March 7, 2017
Furthermore, the heavy inclusion of other people's opinions, which consistently had the same position on the topic (outrage) connotes to the audience that these opinions are shared by the paper, making it more relatable, although not actually saying it is important to avoid bias.

Stavros Flatley father reveals he's devastated by son's arrest - HeatWorld

Published March 7th 2017

The short article is about the father's and families feelings of the arrest of the son. Because of this, only opinions and brief analysis of the opinions are included, with no facts or reports to provide evidence. This makes the newspaper unbias, as they are showing someone else's opinion, not theirs.

1. HeatWorld published this article to inform a younger, working class audience of celebrity gossip (the most likely audience to be interested in such news). The teacher to student mode of address, very short article and short sentences also connote this, as these are the demographics most likely to be interested in short stories.

2. The title does not reveal a lot of information about the article (e.g. what the arrest was for), but uses names and emotive language ('devastated') to attract the reader and make them want to read further.

3. This article uses very simple structure to get the point across, using almost exclusively simple sentences with a few complex to quickly present the information. The teacher to parent mode of address exaggerates this (although it's not the typical mode of address for gossip articles), as it says the points quickly, with no opinion from the author, which allows the article to be so short.
Eventhough the article uses only 104 words, 2 large pictures of the people the story about are included, which connotes that the audience is more willing to see pictures then read the information (again, typical of working class and young people).

4. The heavy inclusion of quotes in this article (compromising almost a third of the text - 31/104 words) is indicative of the short-form article (with little substance) that it is. Instead of wasting time for the reader and author by explaining the sitaution, a brief summary follow by numerous quotes such as in this article is effective in explaining the situation, while not feeling like a news article (which many people dislike).
The first paragraph covers Who, What, When and Where, while the second covers Why and How, which is effective in drawing people in to the article, but due to the fact that the audience can already know everything they need by the second sentence/paragraph, it is ineffective in keeping the audience interested, especially as the rest of the article is filled with background not necessary to the story.

Theresa May facing possible defeat today over her axing of a scheme to rescue refugee children - The Independent

Published March 7th 2017

The article is about Theresa May and her actions, preventing refugees from entering the country. Although the initial theme is biased against her actions due to the emotive language in the title, throughout the article is unbias, providing facts and reasoning behind both side's actions and opinions.

1. The Independent published this in order to inform people of possible events in politics regarding refugees. the audience is ABC1C2, as the text is long and informative of politics (indicative of middle class readers), although the lack of jargon and comparitively short story also connotes lower-middle class readers. The tone is serious and informative, with no comments or opinions and little bias.

2. The title uses mulitple words chosen to attract attention, as they connote action and are easily picked out - 'Defeat, axing, refugee'. The violent imagery on top of the controversy surrounding refugees is successful in drawing people into the article as it includes trigger words people are interested in.

3. Almost exclusively using complex and simple sentences allows the article to present facts quickly and concisely. This connotes that the audience is younger and lower class, as they are the audience demographics most likely to have shorter attention spans and generally target shorter articles.
Only one picture is used in the article. However, it plays an important role, as it's emotive and as a result attracts readers to follow through and read the article, as they want to find out what happens to the people in the picture, which the article is assumed it be about.
The mode of address is teacher to pupil, informing the audience of the news without opinion or conversation, which also connotes a middle class - upper class audience. Building on this, the paper includes all available information the audience may need to understand the story, while not economical from a production standpoint, is effective in drawing in an interested audience who seeks to know all they can on the subject.

4. Quotes compromise a large part of the article, as they are short and efectively show the info to the audience, exactly what the article attempts to do constantly. They are often used to compliment and reinforce the report of the author, although at the end of the article they are used in a TL;DR fashion, again encouraging the idea that younger/lower class readers would read this.
The first paragraph of the article presents the Who, What, Where and How of the article, and as these are the hot-button issues it effectively draws the readers in to find out about the other information, while not presenting the whole story (albeit most of it).

http://theojni.blogspot.co.uk/2017/02/lo2-newspaper-analysis.html

Tuesday, 7 February 2017

LO2 Digital vs Pre-digital

Newest use of delivering news:
Social media - it is successful because people can spread it among themselves, reaching a large audience easily and cheaply

My favourite way of receiving news is through social media, because news that I see is often relevant and interesting to me as people who have similar interests will show me it.


A viral video is a video that gets very popular, and is distributed by others via social media to make it viral.

The purpose of my viral video was to promote and advertise the show – The Carpool Karaoke section of James Corden’s show.

It’s successful in sharing news, as it spread news about the TV show it was a part of, which it did by being catchy and relatable.


Advantage of live videos:
Can see whats happening easily
People feel more connected to the event


Disadvantage of live videos:
Could show something offensive - people getting killed etc., with no way to filter it out, which could offend people
The event they are filming might be unsuccessful


Journalism could progress in the digital age to be more focussed on streaming news stories, as they will be more interesting to the audience.

Newspapers and other print media will be left behind, as young people don't use them, and it is more convenient to access news via the internet now.

Wednesday, 1 February 2017

LO1 Task - Supporting content of report



Tells the audience that Trump is trying to aggravate the opposition by choosing a 'brilliant' candidate. Could show political bias towards Trump (conservative), as they show that trying to annoy the left wing party, which they connote to approve of with inclusion of positive language.


Current News - Trump chooses conservative for Supreme Court

1. What media was used to present the story?
Videos - used by the BBC website and app (presenting additional but not essential history information to the article - the current situation with the Supreme Court, showing footage of what happened etc.) which was used to make sure the audience had access to as much information as possible regarding the case while not taking up large amounts of space, making it appropriate for app and web use. Can also be used on TV to present information in a different way that some people may find preferable, so information regarding the subject can be delivered more effectively.
Text - Short paragraphs, 3-4 lines maximim, which was used to quickly deliver essential information to the audience without appearing intimidating or boring. Used additional media to help with the delivery, although all key info was in the text, which makes it appropriate for a website or app reading, or to be used as a script on TV or on the radio.
Images - Just used in web and app mediums, although could be used on TV, which provide additional information for the audience and make it easier to digest infomration, as walls of text can be broken up by images. Showed Neil Gorsuch, Trump and the situation they appeared in.

2. Key information that was communicated across all platforms?
The political position of Neil Gorsuch, his age and the office he was appointed to, which are all key parts of the story as they all effect why he was chosen, and why there might be opposition to his position.

3. What information was not included across all platforms?
Background on the Supreme Court and Neil Gorsuch, which was only included on web and app mediums where additional information could be provided via videos and images without taking up time/space.

4. Bias of different providers?
BBC - did not show bias on the article, and used additional sources such as videos to provide the audience with a rounded view of the subject, so they could make their own, more informed decision.
Daily Telegraph - called the ceremony 'flamboyant', which could show bias towards Trump or the decision, as it could easily be called something much more negative, e.g. 'Over the top' etc
Guardian - title 'Staunch conservative with background to worry liberals' connotes to the audience that the choice was negative, and so shows left poilitical bias