Whether it effects anybody, does it reinforce the values of the owner etc.
Galtand and Ruge (1965)
Frequency - how often somthing is in the news
Dutch Election - Recently (2 weeks), this has been in the news frequently as there are many parts of it, their relationship with Turkey, each politician running, why the election differs from recent elections (Trump and Brexit) etc.
Threshold - the amount of superlatives or clear hyperbole of statement, appears on the headline on front covers, that captures attention
Unambiguity
Sport articles are unambiguous as they present clear facts and numbers
Meaningfulness and newsworthiness
Who's in politics/power, taxes, stuff that applies to people
This article explaining Brexit is what I'd click on, as I want to know more about Brexit because I know little, but it applies to me
Consonance - agreement of ideology/meaning
More likely to read an article if the article agrees with your opinions
This article about the second Scottish referendum will make the audience think that Scotland is definitely going to leave the UK, as it shows statistics to back up the claim - devolution
Unexpectedness
Something so unexpected (random articles, political or sporting results) you have to click on it
Reference to elites
People who are well known (politicians, Royal Family, celebrities - musicisans, actors, reality TV stars, local celebrities, sporting personalities, local governement officials)
E.g. Brangelina story
Personalisation
A way that a journalist directly tries to link content to the audience to personalise the article - rhetorical questions etc.
When we think we know alot about an elite by how it's written - ie anything to do with Donals Trump
Negativity
People are attracted to negative news (at least we're not in that sitiation)
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