I used a peer to peer mode of address in my article. This is because the target audience of the article, young men and women, are more likely to respond to this style as it appears less intimidating, which exercise often is, making the author and info appear more approachable and so they are more likely to listen to the advice. I did this through the use of colloquial terms and phrases, such as 'Too many cooks spoil the broth', making the article appear less serious and more entertaining.
There was no jargon used in my article even though it would be appropriate in a technical piece, as this would limit the audience to those already informed about fitness. And as my article is meant to appeal to the uninformed, this wouldn't be effective in engaging the audience. Using phraseology such as 'So splurge' instead of a more formal term encourages the theme of conversation, and as it's a colloquial phrase it relates to a younger audience.
Building on this, the general tone of the article was intended and designed to be informal, as this is the mode most appropriate to getting the audience to follow the tips - appearing more like advice or prompting from a friend instead of an expert, it meant the audience could relate to the author and the content of the article, as I used common tropes for this purpose, again making them more likely to listen.
I made sure to include all WWWWWH in my article to make sure it was informative as possible.
My article is for a target audience that's young, both genders and in the ABC1 demographics as they are most likely to be reading such an article, and are also most likely to be able to afford and have access to the facilities and equipment listed in the article.
The content is built around the concept of showing a variety of easily accessible, simple tips for a healthy lifestyle, using expert opinion from a variety of sources to make sure its as reliable as possible while still suiting the purpose.
As the article targets mainly people with no to little experience exercising, the article is written encouraging that they'll start using the tips as soon as possible, and this is also true because the tips are universal, not restricted to constraints such as region or time of year that could limit exercising or diet. However, I also included brief tips for progression after the basic stage, so theres also an element of longevity to the article, as well as applying to those already in a more advances stage looking to progress, so they would follow the advice straight away.
As stated earlier, the tips are intended for everyone in the target demographics regardless of location. This can be seen when I state 'remote village in the Yorkshire Dales to the centre of London' in reference to exercising potential, specifically stating that yo can follow these tips anywhere. In addition, I ensured that the experts linked and my tips showed methods that could be performed at home, so anyone anywhere can do them.
Although the purpose or 'why' of an article detailing fitness and diet tips is inherent in its title, I also ensured that more clear examples were made, for example in the listing of social media stars, showing that you can progress to a stage similar to them by following these tips. In addition, mentioning progression, 'once you feel' and 'once you start to enjoy it, kick it up a notch' also connotes that using the article you will get to a point where you will relate to these point, showing purpose.
How the audience is to achieve the goals set in the article are evident, they're to follow the tips outlined and detailed in the article, which is explained in detail as to how and why they should be followed to achieve a goal.
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